CHARLOTTE, NC – May 22, 2012 - NASCAR® brings fan engagement to a whole a new level as the “Drive for the Cover” campaign launches later this week, letting NASCAR fans vote in a bracketed tournament at NASCARTheGame.com/Vote (link will be live Thursday) to decide which Sprint Cup Series Driver will grace the cover of the upcoming NASCAR® The Game™: Inside Line video game. NASCAR Vice President of Licensing, Blake Davidson, and NASCAR Sprint Cup driver Joey Logano, will unveil the “Drive for the Cover” tournament bracket, voting interface and the first official NASCAR The Game: Inside Line trailer this Thursday, May 24 at 1 p.m. (EST) at Charlotte Motor Speedway.
Voting will kick off this Thursday as the virtual race for the cover begins. Fans will vote for their favorite drivers and see heated on track rivalries, like Kyle Busch and Kevin Harvick’s on-and-off track antics continue on Facebook in the Drive for the Cover campaign. The campaign will be like no other as the voting will be featured on each driver’s Facebook page as well as their teams’ and sponsors’ Facebook pages. The race will start with 32 Sprint Cup Series drivers, including Dale Earnhardt Jr., Jimmie Johnson, Jeff Gordon, Danica Patrick, and Tony Stewart, all looking to be the coveted feature athlete on Activision and Eutechnyx’s upcoming NASCAR The Game: Inside Line. There will be four rounds of voting until a winner is crowned on July 15.
NASCAR The Game: Inside Line brings the authentic, pulse pounding NASCAR experience to your videogame console this fall. All of the top NASCAR Sprint Cup Series drivers, teams and cars are set to race over 23 officially licensed tracks with a new in-depth career mode and robust online features that includes up to 16 player multiplayer* and realistic race weekends. Along with the drivers, some of the biggest names in the sport will be adding their instantly recognizable voices to NASCAR The Game: Inside Line experience, including Darrell Waltrip, Mike Joy, Ray Evernham and Ty Norris. Aspiring drivers can experience the thrill and excitement of pack racing as they rise up through the ranks attracting sponsors and upgrading their car in their quest to be the NASCAR Sprint Cup Series Champion.
For more NASCAR The Game: Inside Line action, check out www.NASCARTheGame.com. Like the game on Facebook at www.facebook.com/NASCARTheGame and follow the game on Twitter @NASCARTheGame.
* 16 player multiplayer available online for Xbox 360 and PlayStation 3 only