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Nintendo talks digital distribution on 3DS, benefits of retail vs. digital for consumers
With this software, we will initiate the so-called digital download sales, or the digital distribution of packaged software, in addition to the sales of packaged software through the existing distribution channels. In principle, starting from this software, the company will offer the software titles that Nintendo itself publishes in both packaged and digital download formats so that our consumers can choose the way to purchase them.
We will later announce the official title and the launch date of the software that we tentatively call “Onitore,” but this software too is scheduled to be sold in both the packaged and the digital download formats.
Since the packaged and the digital download formats both have their own merits, we would like to offer both of these options to our consumers.
The digitally downloaded software will be stored in the consumer’s SD memory card and be playable only with the hardware to which it was downloaded so that, unlike how you can share the packaged software which are stored in game card format, the consumer cannot share the software with other Nintendo 3DS systems owned by other members of the family or friends. Also, vacant space in SD memory card is needed in order to store the digital download software. On the other hand, as consumers can purchase the software through the Internet, they do not have to visit the retail outlets, be concerned about an out-of-stock situation or even carry around multiple game cards in order to play digitally downloaded counterparts when they are away from home. Nintendo publishes various titles that enable you to enjoy daily communication, such as “nintendogs,” “Animal Crossing” and “Tomodachi Collection,” in addition to the ones like “Onitore” (temp.), with which you might like to practice every day, and database-type software like “Hana to Ikimono Rittai Zukan” (sold in Japan only). It must be easier for the Nintendo 3DS owners to feel the merit of being able to carry around only the Nintendo 3DS system with, in particular, these kinds of software titles stored inside. As for other kinds of software, users who like to play different game titles in turn on one Nintendo 3DS system should feel that this option is handy. Nintendo will ensure to properly explain to consumers the different merits associated with the packaged software and the digital download software so that they can make the purchase decision they prefer.
It seems that, in general, digital distribution of the software available today is mainly aiming at no involvement from retailers. On the contrary, Nintendo has decided to choose an approach in which we will ask our retailers to be proactively involved.
Of course, for all the digital download software, we ultimately need our consumers to download them to their Nintendo 3DS system through the Nintendo eShop. However, when it comes to how our consumers choose the candidates and make the final purchase decision, as well as how they pay for the software, we are going to enable consumers to go through these processes at both retailers and the Nintendo eShop.
Link
We will later announce the official title and the launch date of the software that we tentatively call “Onitore,” but this software too is scheduled to be sold in both the packaged and the digital download formats.
Since the packaged and the digital download formats both have their own merits, we would like to offer both of these options to our consumers.
The digitally downloaded software will be stored in the consumer’s SD memory card and be playable only with the hardware to which it was downloaded so that, unlike how you can share the packaged software which are stored in game card format, the consumer cannot share the software with other Nintendo 3DS systems owned by other members of the family or friends. Also, vacant space in SD memory card is needed in order to store the digital download software. On the other hand, as consumers can purchase the software through the Internet, they do not have to visit the retail outlets, be concerned about an out-of-stock situation or even carry around multiple game cards in order to play digitally downloaded counterparts when they are away from home. Nintendo publishes various titles that enable you to enjoy daily communication, such as “nintendogs,” “Animal Crossing” and “Tomodachi Collection,” in addition to the ones like “Onitore” (temp.), with which you might like to practice every day, and database-type software like “Hana to Ikimono Rittai Zukan” (sold in Japan only). It must be easier for the Nintendo 3DS owners to feel the merit of being able to carry around only the Nintendo 3DS system with, in particular, these kinds of software titles stored inside. As for other kinds of software, users who like to play different game titles in turn on one Nintendo 3DS system should feel that this option is handy. Nintendo will ensure to properly explain to consumers the different merits associated with the packaged software and the digital download software so that they can make the purchase decision they prefer.
It seems that, in general, digital distribution of the software available today is mainly aiming at no involvement from retailers. On the contrary, Nintendo has decided to choose an approach in which we will ask our retailers to be proactively involved.
Of course, for all the digital download software, we ultimately need our consumers to download them to their Nintendo 3DS system through the Nintendo eShop. However, when it comes to how our consumers choose the candidates and make the final purchase decision, as well as how they pay for the software, we are going to enable consumers to go through these processes at both retailers and the Nintendo eShop.
Link