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GN Mailbag 5/14
 

April 2012 NPD - software, analysis and industry-wide figures



Ummm...where the hell is Xenoblade Chronicles? I guess that analyst firm was talking out of their ass? I hope we hear about the title's sales when the NPD commentary comes in.


- total video game sales fell 32 percent to $630.4 million
- software sales fell 42 percent, totaling $307.2 million
- hardware fell 32 percent to $189.7 million
- new physical retail generates about 65 percent of total sales
- total consumer spend actually came to $1.0 billion for April
- that number includes used games, rentals, full game digital downloads, DLC, subscriptions, mobile games and social games
- Kid Icarus: Uprising "ranked among the top 10 SKU's for the month, and would have made the list if we were reporting on SKU rather than total title level."
- The Nintendo 3DS has outsold the Nintendo DS by about 1 million units in their respective first 14 months in the market

"This year, Easter fell very early in April, which means most Easter-related purchases may have fallen into March this year, whereas last year, Easter fell late in April causing most sales to fall in that month. We usually find that Easter-related purchases generate an extra 10 percent in revenue in the month they occur, so some of the softness compared to last April could be attributed to the shift in Easter timing.

I think what the new physical retail content sales reflect a very light release schedule in terms of the amount of compelling new games. Last April, the top seven titles outsold the top-selling title this year, and, simply stated, there were notably fewer new market introductions," she said. "I think it's a simple as that because when we see compelling content come into the market, the games are still selling as well as ever - we just saw a lot less this April as compared to last." - NPD analyst Anita Frazier


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21 total comments (View all)
User avatar
10 May 2012 18:37

LegendofSantiago wrote:MA, I am disappoint

Do you even read these before you comment on them?
User avatar
10 May 2012 18:39

Like usual, analysts are full of ****
User avatar
10 May 2012 18:40

I feel like a lot of people bought Xenoblade from Nintendo's site. The sales probably were pretty good, it's just that those sales probably weren't a part of this data...
No Avatar
10 May 2012 18:44

Veitch11 wrote:I feel like a lot of people bought Xenoblade from Nintendo's site. The sales probably were pretty good, it's just that those sales probably weren't a part of this data...

^This.

I got mine's from Nintendo's site as well. Hopefully Nintendo's press release will show off more numbers.
No Avatar
10 May 2012 18:45

yep that was obvious , there was no way for xenoblade to be third even in individual sku , even in wii sku , even in nintendo sku . the usual internet boards effect .
i still hoped , but a 40.000 grand total in europe , it was just not possible .
No Avatar
10 May 2012 18:47

internet wrote:yep that was obvious , there was no way for xenoblade to be third even in individual sku , even in wii sku , even in nintendo sku . the usual internet boards effect .
i still hoped , but a 40.000 grand total in europe , it was just not possible .

Where did you get that European number from?
User avatar
10 May 2012 18:50

The Stickman wrote:
LegendofSantiago wrote:MA, I am disappoint

Do you even read these before you comment on them?

He doesn't read them. THE ARTICLE READS HIM!!! :lol:

/lamejoke
User avatar
10 May 2012 18:51

Battlestriker123 wrote:
The Stickman wrote:
LegendofSantiago wrote:MA, I am disappoint

Do you even read these before you comment on them?

He doesn't read them. THE ARTICLE READS HIM!!! :lol:

/lamejoke

Go and sit in your shame corner and think about what you've done! *Stern look*
User avatar
10 May 2012 18:55

Looks like project failure was nothing. I bought mine looks like the rest canceled their orders. Next time you all say you are going to buy a game do it. Looks like nintendo will not bring game like this anymore after you liars backed out. I suppose you all bought mario party instead.
User avatar
10 May 2012 19:00

Low print run, Nintendo/GameStop-exclusive, niche RPG.

And you expected it on the NPD? Guys, come on, don't act like the sky falling.
No Avatar
10 May 2012 19:14

i think it was the shipment number which hopefully they did sell , my point was more about how xenoblade and many other great games do not make big numbers . Nothing remotely close to despised shooters like re orc or dnf . And nintendo knew that and decided to publish games like xenoblade , last story and my favorite sin and punishment 2 . Those games would not be big in any systems in the west , but nintendo did publish fund and helped develop them , made iwata asks interview . All those knowing full well their sales potential , true B category sales game
bayonneta did better number in japan than in the west and those japan numbers were deemed disappointing.
User avatar
10 May 2012 19:15

siavm wrote:Looks like project failure was nothing. I bought mine looks like the rest canceled their orders. Next time you all say you are going to buy a game do it. Looks like nintendo will not bring game like this anymore after you liars backed out. I suppose you all bought mario party instead.

In terms of numbers, among Wii's userbase

Core gamers who follow this sort of thing (vocal minority among the 90 mil + Wii owners) < Core gamers and casual gamers who might have been interested if the game was advertised more <<< people who couldn't possibly give a damn about this game in comparison to, say, Mario Kart or some local mp pick up and play stuff or an exerdance game

These numbers are hardly surprising, though as has been said I'm sure Nintendo's numbers will bolster things
No Avatar
10 May 2012 19:21

Ignoring the Xenoblade thing...

Who gets games for easter? Seriously? I never thought Easter was a holiday where you got games...
User avatar
10 May 2012 19:34

@SaberSmasher Well, there is a thing called "break"... and that's when I bought XENOBLADE!!! :D
User avatar
10 May 2012 19:36

siavm wrote:Looks like project failure was nothing. I bought mine looks like the rest canceled their orders. Next time you all say you are going to buy a game do it. Looks like nintendo will not bring game like this anymore after you liars backed out. I suppose you all bought mario party instead.

It seems you just exploded. Xenoblade wont appear on NPD because of being a gamestop exclusive.
User avatar
10 May 2012 20:14

In other news, for two months in a row, Kid Icarus Uprising was one of the top 10 single sku's for the month. But clearly it is a failure that will lose Nintendo billions of dollars until they are bankrupt and living on the side of the road, giving handies for McDonald's gift certificates.
No Avatar
10 May 2012 21:36

Is there any way to get actual Kid Icarus sales numbers? Two months in a row top 10 has gotta mean good sales.
User avatar
11 May 2012 01:43

I think people need to wake up and realize the real reason why numbers are down:

THE ECONOMY IS TERRIBLE
User avatar
11 May 2012 01:46

@Since1776

"Is there any way to get actual Kid Icarus sales numbers?"

If you can wait a couple months, Nintendo will probably provide them when they release their quarterly financials.
User avatar
12 May 2012 11:55

@Since1776
83,000

Also:
As @ddddd said, Xenoblade wasn't included because it's an exclusive. NPD can't reveal sales of individual retailers. They (the retailers) feels that it's insider information they don't want their competitors to know.

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