Ummm...where the hell is Xenoblade Chronicles? I guess that analyst firm was talking out of their ass? I hope we hear about the title's sales when the NPD commentary comes in.
- total video game sales fell 32 percent to $630.4 million
- software sales fell 42 percent, totaling $307.2 million
- hardware fell 32 percent to $189.7 million
- new physical retail generates about 65 percent of total sales
- total consumer spend actually came to $1.0 billion for April
- that number includes used games, rentals, full game digital downloads, DLC, subscriptions, mobile games and social games
- Kid Icarus: Uprising "ranked among the top 10 SKU's for the month, and would have made the list if we were reporting on SKU rather than total title level."
- The Nintendo 3DS has outsold the Nintendo DS by about 1 million units in their respective first 14 months in the market
"This year, Easter fell very early in April, which means most Easter-related purchases may have fallen into March this year, whereas last year, Easter fell late in April causing most sales to fall in that month. We usually find that Easter-related purchases generate an extra 10 percent in revenue in the month they occur, so some of the softness compared to last April could be attributed to the shift in Easter timing.
I think what the new physical retail content sales reflect a very light release schedule in terms of the amount of compelling new games. Last April, the top seven titles outsold the top-selling title this year, and, simply stated, there were notably fewer new market introductions," she said. "I think it's a simple as that because when we see compelling content come into the market, the games are still selling as well as ever - we just saw a lot less this April as compared to last." - NPD analyst Anita Frazier