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Ubisoft's Jade Raymond on making our industry grow up, wanting Activision to bigger risks

by rawmeatcowboy
12 May 2012
GN Version 4.0
"It's time for our industry to grow up. Why is it that so many topics that are dealt with in other media are off limits or taboo in video games? Why can't we deal with the things that matter? I can think of so many examples of topics that could be interesting, issues that could be addressed in games or that could be integrated into existing big IP if we don't want to make them the centre of the experience. It's our responsibility; doubly so for people like me who can make a difference, or push for something getting funded." - Ubisoft's Jade Raymond

Raymond also had some comments concerning the bigger players in the game industry, specifically Activision.

"One thing I am certain of is that the creative teams who occupy the top spots in our industry should be taking the greatest risks. Activision has the recipe and all of the money. I'm like: 'You guys mess with it a bit!' I am going to get a phone call from Bobby Kotick now..."

Full interview here