Analysts and fans discuss the long-lasting appeal of Mario

"He is the most iconic video games character - Super Mario is to games what Mickey Mouse is to cartoons. Nintendo has been very careful with the intellectual property he represents, keeping the quality of his games not just high but industry-defining. Super Mario games are a benchmark for all platforming games." - Ed Barton, director of digital media at Strategy Analytics

There's no doubt that Mario is recognizable worldwide and he just keeps getting bigger. Can't wait to see him strut his stuff at this year's show!

Full article here (thanks James!)