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July 2012 - NPD data and analysis (3DS up compared to DS at same point in lifetime)

by rawmeatcowboy
12 July 2012
GN Version 4.0


- year-over-year decline of 30 percent
- total sales declined from $989.5MM to $699.8MM
- hardware dropped 45 percent
- Lego Batman 2: DC Super Heroes sold 450,000 total across seven platform
- accessories rose 4 percent to $169.8 million

“These sales figures represent new physical retail sales of hardware, software and accessories, which account for roughly 50-60 percent of the total consumer spend on games. When you consider our preliminary estimate for other physical format sales such as used and rentals at $170MM, and our estimate for digital format sales including full game and add-on content downloads including microtransactions, subscriptions, mobile apps and the consumer spend on social network games at $491MM, we would estimate the total consumer spend in June to be $1.36B. Our final assessment of the consumer spend on these areas outside of new physical retail sales will be reported in September in our Q2 Games Market Dynamics: U.S. report.

Batman may be on consumer’s minds with Batman: Arkham City also ranking sixth, and with the latest movie, Dark Knight Rises, debuting later in July.

The 3DS is still up nearly 25% over where the NDS was in a similar point in time after release to market, and has topped portable hardware unit sales for the last 11 months. I am excited by the content that is coming to market later this year, and to watch what impact that will have on hardware sales.

In the first half of 2012, there were 34% less new software SKUs compared to last year. On an average SKU basis, they generated 4% less units, but 2% more dollars on average. This shows that while new launch performance is relatively stable, it is the sheer reduction in the number of launches that is contributing to the overall softness we are seeing in software so far in 2012. The decrease in new launch volume accounts for 41% of the net unit decline and 47% of the net dollar decline from first half of 2011." - NPD analyst Anita Frazier

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