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Pachter comments on Nintendo's 'I am not a gamer' ad campaign
“Poor Nintendo. I don’t understand why core gamers care if a nongamer owns a device. I also don’t understand who core gamers think bought 90 million Wiis. It’s pretty obvious that the Wii and the DS penetrated [casual audiences], and it should not offend the core if Nintendo attempts to appeal to casuals with a mainstream ad campaign. There is a lot of content, both hardcore and casual, for every Nintendo device, and always will be.” - Michael Pachter
Interesting to see Pachter weigh in on the topic. Outlets have approached Nintendo for comment on the campaign, but they haven't responded to those requests.
Link
Interesting to see Pachter weigh in on the topic. Outlets have approached Nintendo for comment on the campaign, but they haven't responded to those requests.
Link