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First Wii U commercial hitting UK next Wednesday
- advertising begins Wednesday
- special 60-second ad will air during next Saturday's X Factor
- will focus on "communicating the device's next generation cred"
- budget is the same for the Wii's launch
"We know there is a demand out there for a new console format. And this is a new generation of console. Maybe at E3 2011 we didn't make that clear enough - it really is a new box as well as that innovative controller. It offers many different things.
We're making sure to communicate that angle in the marketing, and the campaign will seem fresh and slightly different. Although there are clear elements that say 'this is from the people behind Wii' to maintain some continuity.
I think this is the perfect time to launch a new console. And there's the promise of longevity with this platform. People played Wii for seven years, and Wii U is backwards compatible with all the older hardware, games and accessories. So the premium pack is everything you need, out of the box, for Christmas day." - Nintendo UK marketing and PR director Shelly Pearce
Thanks to Chumps23 for the heads up!
Link
- special 60-second ad will air during next Saturday's X Factor
- will focus on "communicating the device's next generation cred"
- budget is the same for the Wii's launch
"We know there is a demand out there for a new console format. And this is a new generation of console. Maybe at E3 2011 we didn't make that clear enough - it really is a new box as well as that innovative controller. It offers many different things.
We're making sure to communicate that angle in the marketing, and the campaign will seem fresh and slightly different. Although there are clear elements that say 'this is from the people behind Wii' to maintain some continuity.
I think this is the perfect time to launch a new console. And there's the promise of longevity with this platform. People played Wii for seven years, and Wii U is backwards compatible with all the older hardware, games and accessories. So the premium pack is everything you need, out of the box, for Christmas day." - Nintendo UK marketing and PR director Shelly Pearce
Link