A portion of an MCVUK interview with Ubisoft’s new head of UK marketing, Mark Slaughter...
MCV: Which franchises receive the bulk of your marketing investment?
MS: We are lucky at Ubisoft to have a strong and diverse portfolio of products and franchises. Of course, Assassin’s Creed gets top billing but we also strongly support our other major brands like Just Dance, the Tom Clancy titles, Far Cry and Rayman.
We always will look at our portfolio of games and see where opportunities exist; you may remember a few years ago the intensive support we put behind the DS brand Imagine. At the time, we capitalised on the growing DS user base and a new demographic with significant support on these very casual titles.
MCV: Which campaign of recent years are you most proud of?
MS: If I had to choose just one, it would probably be the first Just Dance campaign. We took a quirky new IP to a mass audience and watched it fly, creating a whole new genre on the Wii in the process. We took a gamble on that product, investing strongly in the launch and the sales speak for themselves. Week one, we were sitting at 3,000 units – then after the TV campaign kicked in with an X Factor spot the following week, we had orders for 150,000. Tremendous
Full interview here
MCV: Which franchises receive the bulk of your marketing investment?
MS: We are lucky at Ubisoft to have a strong and diverse portfolio of products and franchises. Of course, Assassin’s Creed gets top billing but we also strongly support our other major brands like Just Dance, the Tom Clancy titles, Far Cry and Rayman.
We always will look at our portfolio of games and see where opportunities exist; you may remember a few years ago the intensive support we put behind the DS brand Imagine. At the time, we capitalised on the growing DS user base and a new demographic with significant support on these very casual titles.
MCV: Which campaign of recent years are you most proud of?
MS: If I had to choose just one, it would probably be the first Just Dance campaign. We took a quirky new IP to a mass audience and watched it fly, creating a whole new genre on the Wii in the process. We took a gamble on that product, investing strongly in the launch and the sales speak for themselves. Week one, we were sitting at 3,000 units – then after the TV campaign kicked in with an X Factor spot the following week, we had orders for 150,000. Tremendous
Categories: Consoles, Portables, Interviews | Tags: Ubisoft, Just Dance, Assassin's Creed, Rayman | Rating: 
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By Rayman do they mean the Rabbids games?
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