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Xeodrifter diary #9

GN Podcast #476

Smash Bros. review!
 

Ubisoft - People underestimating Wii U's power to break-through, could turn retail around

"I think the challenge is to get people to understand what it is that the GamePad brings to gaming. They did this sort of infomercial-type ad [in the U.K.] that says 'it does this and it does this!' I really think that just shows you they're trying to find ways to show people before they actually get their hands on the thing. I think they had the same problem with the Wii.

Innovation like that is very hard to grasp as a consumer, until you actually see it, because it's not something you're asking for necessarily. ... You're not going to 'get it' from a trailer." most of the industry is underestimating the break-through that the Wii U represents." - Tony Key, Ubisoft's senior vice president of sales and marketing


Mr. Key also said that the Wii U could have what it takes to turn the slow retail situation around.

"Retail has the same problems as a lot of us right now. Consumers are less excited about console games right now. When you look at retail, there's a lot of things you could point to as to why it's declining - but nobody ever says 'consumers are bored.' When new hardware comes along, you can't predict what impact that's going to have on the console business. And if people really go crazy over the Wii U, then retail is going to be the first to see the benefit of that. It's just what the industry needs right now."

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9 total comments (View all)
User avatar
30 Oct 2012 12:11

I guess the wiiu is like anakin
Spoiler:
Image
User avatar
30 Oct 2012 12:16

@LegendofSantiago
if there was a like button for your post, I'd press it
User avatar
30 Oct 2012 12:23

LegendofSantiago wrote:I guess the wiiu is like anakin
Spoiler:
Image


Hope you're not saying that the Wii U is going to have an extremely forced romance, an agonizing, fiery near-death experience, and turn to the dark side. :P
User avatar
30 Oct 2012 12:28

@LDAF
The bright side, it becomes Dark Vader and rules the galaxy for a while
User avatar
30 Oct 2012 16:56

I agree that people are underestimating the Wii U's potential.
No Avatar
30 Oct 2012 19:09

FrenchFryGuy wrote:@Loco Lokee

Who's Dark Vader?


He's Dark Helmet's father's brother's nephew's cousin's former roommate.
User avatar
30 Oct 2012 19:45

cbbomb wrote:
FrenchFryGuy wrote:@Loco Lokee

Who's Dark Vader?


He's Dark Helmet's father's brother's nephew's cousin's former roommate.

LMAO! Love that movie! On topic though: I hope Wii U is an even bigger hit that Wii!
User avatar
30 Oct 2012 21:31

Lol at the references you made.

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