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Ubisoft first-half 2012 fiscal results, 16 games on the way, positive on Wii U, old/new gen games in tandem

by rawmeatcowboy
06 November 2012
GN Version 4.0
- overall loss of £26 million

"First-half sales were buoyed by the performance of Ghost Recon Future Soldier and the digital segment, as well as by the initial sell-in of Just Dance 4."

- marketing spend on major titles scheduled in the third fiscal quarter were a substantial cost factor and helped pull sales into a loss.

"However, those large-scale marketing campaigns for Assassin's Creed 3 and Far Cry 3 should pave the way for an exceptional year-end, with a significant increase in both sales and profitability."

- 16 more games to release this year
- wider plan to focus on fewer, bigger-potential titles as the console cycle draws to a close
- ACIII is pushing the firm's full year sales expectations up to £985 million

"From a longer-term perspective, Wii U's progression and the arrival of the next generation of consoles, combined with the strong momentum in the free-to-play model for PC, mobile and tablet games, will enable us to capitalise on the investments we have made in recent years."

"more and more positive on the launch of the Wii U

- expects its Wii U games to account for six percent of overall sales

"Wii U will drive the industry next year."

"For the first two years [of next gen development], because we are making our games on next gen and old gen at the same time, we expect the overall [development] costs will not increase. We don't know about the third year, when we will take full advantage of the capacity of the consoles."

"very important to consider that revenue per product will increase" and that the "lifespan of next generation games will be longer".

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