Nintendo strengthens digital marketing with the adoption of Adobe Marketing Cloud

Adobe Systems today announced that Nintendo has adopted their Adobe Marketing Cloud, the unified solution for digital marketing.

Adobe Marketing Cloud analyzes consumer trends in various channels, such as web, mobile, and social services, as well as clarifying consumer segments and their needs. Adobe Marketing Cloud is also a useful tool for increasing customer satisfaction, strengthening online sales, promoting brand recognition, and offering appropriate content matching consumers' interests.

Nintendo will use Adobe Marketing Cloud in various channels, such as Wii U's online sales channel Nintendo eShop, to understand consumers' needs, grasping user trends, and the company is also planning to strengthen communications as well as content deployment with it.