Dear Reader:
You are viewing
a story from GN Version 4.0.
Time may not have been kind to formatting, integrity of links, images, information, etc.
Activision wants Wii U to be successful, will do anything they can to help
Coming from a GamesIndustry interview with Activision's Eric Hirshberg.
GI: When you look at the Wii U, does its sales level change the way you think about that platform is a publisher? You guys have always been a bit slower to jump on new platforms compared to a publisher like Ubisoft.
EH: I don't think we're slower to move; we're a very choiceful company. We're very choiceful in the number of titles we make. We scrutinize opportunities very carefully, and when we go into them we go big. And I think that's been part of the formula for our success. We were there with a lot support for the Wii U at launch with a Call of Duty game, with a Skylanders game and with several other titles. We want to see Nintendo be successful and we want to do anything we can to help them be successful. Obviously the Wii U is struggling - that's not a secret, I don't think there's any other way to read the narrative right now - but they're a really good company and they've got some incredible IP that has yet to come, that they honed for that platform. We have a vested interest in making them successful.
Full interview here
GI: When you look at the Wii U, does its sales level change the way you think about that platform is a publisher? You guys have always been a bit slower to jump on new platforms compared to a publisher like Ubisoft.
EH: I don't think we're slower to move; we're a very choiceful company. We're very choiceful in the number of titles we make. We scrutinize opportunities very carefully, and when we go into them we go big. And I think that's been part of the formula for our success. We were there with a lot support for the Wii U at launch with a Call of Duty game, with a Skylanders game and with several other titles. We want to see Nintendo be successful and we want to do anything we can to help them be successful. Obviously the Wii U is struggling - that's not a secret, I don't think there's any other way to read the narrative right now - but they're a really good company and they've got some incredible IP that has yet to come, that they honed for that platform. We have a vested interest in making them successful.