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Infinity Ward can't change Call of Duty too much because it's like a sport
Coming from an OXM interview with Infinity Ward's Mark Rubin
"So we can't change too many of the core rules, and the core rules are really simple. You're a player, it's in first-person, you have a weapon in your hand and you run around shooting other people. We can play a lot with the outside of how that works, and it's things like character customisation, making the movement through that world better, making the world itself more interesting, adding the new modes, adding the new dynamic maps.
So there's still I think a lot to do. Anytime we ship a game - and this a non-Call of Duty statement, this is [applicable to] any dev you've ever talked to - is there's always a ton of features they wish they could have gotten to, before they shipped. So I think we'll always be able to bring new and interesting stuff. It's literally that we're just trying to make a better game than we made last time. Giving people new content, new ways to play, Squads is a really new way to play that I think people are going to find really interesting, because it's different to anything we've ever tried to do in Call of Duty... I think we're going to continue that trend."
Full interview here
"So we can't change too many of the core rules, and the core rules are really simple. You're a player, it's in first-person, you have a weapon in your hand and you run around shooting other people. We can play a lot with the outside of how that works, and it's things like character customisation, making the movement through that world better, making the world itself more interesting, adding the new modes, adding the new dynamic maps.
So there's still I think a lot to do. Anytime we ship a game - and this a non-Call of Duty statement, this is [applicable to] any dev you've ever talked to - is there's always a ton of features they wish they could have gotten to, before they shipped. So I think we'll always be able to bring new and interesting stuff. It's literally that we're just trying to make a better game than we made last time. Giving people new content, new ways to play, Squads is a really new way to play that I think people are going to find really interesting, because it's different to anything we've ever tried to do in Call of Duty... I think we're going to continue that trend."