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GoNintendo 'End of Day' thought - How can Nintendo woo third parties to the NX?

by rawmeatcowboy
13 August 2015
GN Version 5.0

The end of the week is nearing. I can feel it in my bones! Let's keep pushing through and get to it. Hurry up, Thursday. No one's got time for you! See you in a few, short hours.

Nintendo fans have known for a very long time now that third parties are a major factor when it comes to running a successful platform. Third parties showed up like crazy on Nintendo's NES and SNES consoles. After that, third party relations really suffered on the N64 and GameCube. When it came to the Wii, the platform was such a huge success that third parties couldn't help buy jump aboard, even if they did disappear in the final year or so. Now with the Wii U, we've seen amazing indie support, but the worst third party support of any Nintendo console.

Nintendo gets third parties on portables. There's a number of reasons for that. First off, Nintendo has dominated the portable space since they first started making portable platforms. If you want to make a portable game, you go with Nintendo. There have been some great portables from other companies over the years, some of them seeing quite a bit of success. With that said, it's always been the Nintendo portables that end up the winner. Of course, that's all changed with the mobile market, but when it comes to traditional platforms, Nintendo is still king.

Nintendo's portables also see a ton of support from third parties because a lot of Japanese devs are interested in making portable games. That is directly tied to Japan's gaming population being more tuned in with portables than consoles. Put those two factors together and you can see why Nintendo does well with third parties on portables. It's a number of factors that equals a platform that is too good to ignore.

With consoles it's a completely different story. Third parties have long since supported Microsoft and Sony when it comes to hardware for the TV. There's just nothing coming from Nintendo that really woos those third parties. With Wii U, the size of the install base alone is enough for most third parties to stay away. There's also the claims of lackluster power on the Wii U, but that didn't seem to keep those same publishers away on the Wii. It all seems to boil down to Nintendo believing they can be okay without third parties and third parties not want't to compete with Nintendo titles.

The Wii U has only made the situation worse with third parties. In turn, that makes quite a mountain for Nintendo to climb with the NX. Nintendo is undoubtedly going to go after third parties in a big way on NX. We've already heard rumors that Nintendo did just that at this year's E3. While that's fantastic news, you have to wonder what Nintendo can do to bring those third parties to NX. Furthermore, what can they do to make sure those third parties stick around?

What do you guys think the key to success is when it comes to marrying third parties with the NX? Leave a comment and let us know.