thanks

(i am in marketing). Some of your conerns are still valid, but can't really be addressed properly until we get more details
good post, cort. I believe that you can now select a video link from the shop channel that will warp you to the nintendo channel, but don't quote me on that. Also I'm pretty sure I've seen Wiiware mentioned on some of the "if you enjoy this game . . ." fliers that come packaged with 1st party Wii releases. I haven't purchased a Wii since launch, but I would hope that it comes with some sort of call-to-action documentation related to taking the wii online, plus I know that new wii's come loaded with a message encouraging you to connect it, right?
I mean, the framework they laid out in the OS of the console is inherently prohibitive to widespread online Wii penetration, but they've been trying. They could easily do tons more, like a TV campaign with a light amount of companion print/out-of-home stuff that is focused entirely on the Wii's wi-fi capabilites . . . but I don't see that happening. It might take some hugely high-profile developer with an awesome and novel wiiware idea that uses the wiimote in a sick way to tell them, "look, we want this to happen on wiiware, but you gotta pimp the service more." Then they'd probably also want to increase the file size limit, which wouldn't be too terrible considering the SD card menu and all.
And then there's the core that mostly write off anything related to Wii online because they think that friend codes pervade every aspect of it, and the lack of a persistent online environment. The ambassador program would do wonders in NA . . . maybe early next year