Namco Bandai looking to broaden the Tekken fanbase
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A portion of an MCV interview with Lee Kirkton, UK marketing and PR director for Namco Bandai...
MCV: How will Tekken differ this year?
LK: We are focusing on broadening the Tekken fanbase and turning the franchise into more of a stylish landmark. Tekken has its arms open wide and we will be showcasing a completely new strategy and implementation.
Full interview here






