"To address a few comments above.
Our Guide is produced to push companies to be more progressive and more transparent about how they are eliminating toxic chemicals and improving recycling. If any company was not included because they did not want to then undoubtedly any company who doesn't want public scrutiny of its environmental record could avoid it by not responding. By putting the onus on the companies to prove what they are doing publicly this creates competition to improve and be more transparent about environmental policies and practice. That's what we do - drive positive environmental change.
On energy Nintendo's low use is highlighted as positive on our new site comparing the Wii to the Xbox 360 and PS3.
On recycling - if Nintendo did recycle its old products it could save on resources and raw materials like Sony does - reusing the metals rather than using newly mined ones.
Please tell me, how do you recycle your own product if you do not own it anymore because it is sold to a customer? I still have all my systems and use them. They don't have some ten year policy that you must return the system back to Nintendo within that alloted time period so that they can recycle it. Would you like Nintendo to go into people's homes and take their products back? That, my friends, is called stealing and is generally frowned upon in most civilizations.