Namco Bandai focusing more on digital content to supplement retail titlesClick Here to View Story
"If you look at what retail is doing, it is also embracing a digital delivery platform, and have started selling DLC based on these cards. Retailers are also seeing the evolution, but I think the question is: Where are gamers going to acquire the content?
I still think you are going to see a lot of heavy acquisition being done through retail. Broadband speeds are not at the state where you can download an entire game. But I do see a lot of fans still doing that. The evolution is going to take a while and I think retail through that time will figure out how it can still acquire the revenue." - North American vice president Carlson Choi
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