If your friends won't buy a console and games, then that's a personal problem. It doesn't sound like they're too into gaming if that's the case.
Your theories are pretty messed up. Developers have been putting more emphasis on online in order to get more money given to their company. (i.e. did you buy the game preowned? You have to buy an online pass then) If let's say developers put in no online mode and it "forces people to buy more games", they will get no money from pre owned sales, and the chances that they're the developer that you buy a game from is slim. If Ubisoft made no online for Rayman on purpose to get me to buy another game, then that would only make sense if they could guarantee that I would buy another game from them....
What doesn't sit well with me is when blind fanyboyism causes someone to defend a company's faults. I own all of the Nintendo consoles, and I love the company. They are severely lacking in the online department. Journalists should be bringing this up because it is a problem, and he really didn't sound too disinterested to me...what AndreGX brought up makes sense regarding how he could sound disinterested.
This is clearly a topic that can easily offend you based off of your previous comments, but why let it do that to you. Ok, the Wii is the only console you own out of the current gen, but when someone brings up a fault in it they aren't bringing up a fault in you. Chill out, and try to realize that your emotional state and how well a video game company is perceived should not be linked.