Majesco and FremantleMedia Announce Partnership to Bring American Idol Games to Market
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EDISON, N.J., – June 13, 2012 – Majesco Entertainment (NASDAQ: COOL), an innovative provider of video games for the mass market, and FremantleMedia Enterprises (FME), the commercial and brand extension arm of FremantleMedia, today announced a strategic partnership to develop and produce interactive games based on the Emmy nominated American Idol television series. Under the terms of the partnership, Majesco receives the exclusive rights to publish games in North America.
“American Idol created the reality television singing competition format that defined an entire genre and grew into a massive pop culture phenomenon,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “This exciting entertainment brand has a loyal and active fan base that has generated billions of votes since the series launched. That kind of unprecedented engagement offers a unique opportunity for us to introduce new interactive experiences that develop those social connections.”
“Majesco’s expertise in creating casual and family oriented titles made them the perfect partner for our biggest brand, American Idol,” added Naz Cuevas, Senior Manager, Consumer Products, Hardlines, FremantleMedia Enterprises.
American Idol is produced by 19 Entertainment, a division of CORE Media Group and FremantleMedia North America.
Additional details of the American Idol game will be announced at a future date. For more information about Majesco’s exciting line of products, please visit: www.majescoent.com.