Dear Reader:
Marketing is the reason Nintendo lost last gen battle
That’s what Dean Takahashi says anyway. This is an excerpt from his latest post, a Q&A session.
6- What do you think about marketing’s role in this business?
Marketing is very important. It is the reason that Nintendo lost the last round. Nintendo had a nice and powerful system. But it made the box purple and made it seem like a toy. So it was stereotyped as a system for kids. Adults, who were the growing part of the market, stayed away from it. That doomed the GameCube. Sony appealed to a broader audience. Microsoft appealed to older adult gamers as well as PC gamers. Marketing is important.
Read the full article here (more Nintendo talk)
Turned out to be a very quiet night after about 2:30 am. I think we might be seeing the starts of the holiday news slow down. Next week should be pretty dead, but I am prepared to eat my words. I’ll catch you guys in a few hours with more updates. Take care, have a great Wednesday morning.