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Nintendo on 3DS price cut, Iwata taking pay cut, Wii U plans, third parties, digital/retail and more

by rawmeatcowboy
29 July 2011
GN Version 4.0
The following blurbs of information comes from David Gibson, who is present at Nintendo's shareholders meeting...

- Business is shifting towards 3rd party reliance, want to strengthen
- For gamecube missed price cut opportunity and this influenced 3ds decision to cut price, cash balance enables decision to cut price
- We are already running, will see impact by year end, doesn't mean doing nothing untl year end
- 3D alone won't provide full satisfaction, other features important
- Wiiu is not limited to tv, is multiscreen and believe it is dramatic change from wii, believe tvs will be online and connect to smartphones
- No share buy-back as short term, focused on long term, shareholder return comes from improving 3ds by year end
- Need to be more flexible and work with other platforms and use them. Hardware+soft brings value
- No intention to sell ip on other platforms, but need to take advantage of other platforms they don't have to increase the value of software
- Not concerned about people getting tiredness from 3d, will be doing software that is not 3ds focus, perhaps digital side
- For 3ds and wiiu we are strongly aiming on digital side
- Digital is where we are yet to expand and where we are aiming for, been doing trial and error so far
- Plan very soon to announce strategy for combination of digital and packaged and synergy between the two
- Original DS at 15000yen was not profitable and 3ds is further unprofitable, as volume expands cost down effect
- On price cut large us retailer told them "feel like christmas is already here"
- Needs to deliver game experience what mobile phones cannot offer
- Aim is to combine social and real networks, synergise and maximise, aiming for new software this fy and next
-Said has no conclusion yet on sns impact, claimed no correllation between sns growing and nint sales down
- Aim to recover trust by 3ds recovery, no slides or presentation, into q&a now with first question on sns impact from fido
- Iwata taking responsibility for 3ds,, taking 50% salary cut and other execs 30% cut, reduced bonuses too
- Retailers decide over summer for xmas, developers won't then reduce plans for next y
- Price cut now because 1) so install base higher ahead of own title launches and hence success 2) message to developers and retailers
- 3ds line-up for third party doesn't show MGS which is surprising, not sure if it was on list, could be a delay

link
 
Pinball FX on Nintendo Switch