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Activision - Call of Duty players more engaged than Facebook gamers, gaming doing better than ever

by rawmeatcowboy
09 August 2011
GN Version 4.0
"They're also more engaged - the percentage of Call of Duty's monthly unique players that play the game every day is higher than that of the top three Facebook games. ...Despite all the hand-wringing in our industry right now, people aren't gaming less. In fact, they're gaming more than ever. They're just doing it with fewer games, and they're spending more time playing those games than ever before. - Activision Publishing CEO Eric Hirshberg
It's definitely true that there are more gamers today than ever before, and a lot of that has to do with mobile and Facebook gamers. While we may not love that gaming content, those people are indeed gamers...whether they want to admit it or not.

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