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UK - THQ relaunching uDraw to attract holiday attention
- two new bundles
- one featuring Instant Artist
- one featuring Disney Princess Enchanting Storybooks
- due out Nov. 18th
- TV campaign on ITV, Channel 4 and Channel 5, which will run from launch until Christmas
- designed to reach 83 per cent of all housewives and kids and 74 per cent of dads
- shopping center tour, which will take in five major shopping centers in five cities, Derby, Birmingham, Kent, London and Newcastle
- expecting 1,745,000 separate impressions
- collaboration with kids paper First News and the Department for Education
“The overall strategy is to make uDraw the must have gift this Christmas with a spend of over £2m in the UK.” - THQ marketing director Jon Rooke
Link
- one featuring Instant Artist
- one featuring Disney Princess Enchanting Storybooks
- due out Nov. 18th
- TV campaign on ITV, Channel 4 and Channel 5, which will run from launch until Christmas
- designed to reach 83 per cent of all housewives and kids and 74 per cent of dads
- shopping center tour, which will take in five major shopping centers in five cities, Derby, Birmingham, Kent, London and Newcastle
- expecting 1,745,000 separate impressions
- collaboration with kids paper First News and the Department for Education
“The overall strategy is to make uDraw the must have gift this Christmas with a spend of over £2m in the UK.” - THQ marketing director Jon Rooke
Link