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Brand-map - Super Mario Bros. series
The survey information comes from 6,798 gamers about Super Mario Bros. of whom 2,582 had played a Mario game in the last six months; 784 of these spoke about their experience of Super Mario Bros in more detail. Almost all gamers (89 per cent) are aware of the brand and 35 per cent have played an entry in the series within the last six months.
- average games get 46 per cent awareness and 10 per cent play rate
- even split of both men and women gamers
- over a third of gamers are aged between 10 and 14
- nearly one-in-10 Mario players are aged over 40 years
- 167,000 eyeball hours per month
- this is six times the exposure generated by an average game
Link
- average games get 46 per cent awareness and 10 per cent play rate
- even split of both men and women gamers
- over a third of gamers are aged between 10 and 14
- nearly one-in-10 Mario players are aged over 40 years
- 167,000 eyeball hours per month
- this is six times the exposure generated by an average game
Link