Ubisoft - ABBA: You Can Dance is the perfect game for Christmas

“We think this will be the perfect family entertainment release this Christmas due to the massive appeal of ABBA, particularly in the UK. You Can Dance is different from other dance games because it features the timeless songs of one of the world’s biggest music sensations. Also, the success of the brand branching out has been evident when you review the success and longevity of Mamma Mia! The Musical – the second biggest movie in the UK ever, only surpassed by Avatar last year.”Ubisoft is targeting females with a PR campaign in women’s publications. This will ensure awareness of the game up to Xmas, and recognition of it as the ultimate family entertainment experience over the holiday season.” - Ubisoft’s brand manager Rachael Grant

Just like Guitar Hero and Rock Band, I feel Ubisoft's dancing games are starting to pile up a bit too high. Will ABBA be the death of the genre?

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