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EA - Vita and 3DS are 'really good pieces of hardware', struggle against iPod Touch
A portion of a VG247 interview with EA CCO Richard Hilleman...
VG: Speaking of allegedly “dead” platforms, the vulture-and-hyena-packed peanut gallery was hungrily eying dedicated portables for the majority of last year. Then 3DS had a sales resurgence, and PS Vita started wowing crowds based on design alone – in spite of hilariously high memory card prices. So do you think people jumped the gun on that?
RH: Look, they’re both really good pieces of hardware. They’re both good designs. The issues that are in front of Nintendo and Sony are not issues that they control. So here’s the problem today: the iPod Touch is approximately in the same price range. And if you do the aggregate math, it’s superior.
Full interview here
VG: Speaking of allegedly “dead” platforms, the vulture-and-hyena-packed peanut gallery was hungrily eying dedicated portables for the majority of last year. Then 3DS had a sales resurgence, and PS Vita started wowing crowds based on design alone – in spite of hilariously high memory card prices. So do you think people jumped the gun on that?
RH: Look, they’re both really good pieces of hardware. They’re both good designs. The issues that are in front of Nintendo and Sony are not issues that they control. So here’s the problem today: the iPod Touch is approximately in the same price range. And if you do the aggregate math, it’s superior.