Dear Reader:

You are viewing a story from GN Version 4.0. Time may not have been kind to formatting, integrity of links, images, information, etc.

Toys R Us talks up Skylanders: Spyro's Adventure, says constantly in high demand

by rawmeatcowboy
11 April 2012
GN Version 4.0
“The consumer is absolutely looking for the product and we continue to see Skylanders as one of our best sellers in the store. We are consistently ordering products from Activision and are planning the business with them so we can meet the demand.

As with any high-demand product, what we do as a retailer is try to be very organised and create lines with the guests, set expectations with them in terms of the inventory that we have. Our intent is to meet demand and exceed expectation with that.

Toys R Us over its history, it has always been a top video game destination, I think that Skylanders has just reiterated and solidified that. We continue to plan Skylanders Giants with Activision and we are once again going to be the global launch partners with them.

We plan to have exclusive product offerings like last year. We plan to be the No.1 retailer for Skylanders again, just like we were last year.” - Toys R' Us divisional merchandising manager for electronics and entertainment Troy Peterson


I think that Skylanders Giants is going to end up being a major success for Activision. With the right marketing, it oculd end up being bigger than Spyro's Adventure!

Link