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Nintendo won't sell incomplete titles to make up money on digital, Animal Crossing DLC

by rawmeatcowboy
27 April 2012
GN Version 4.0
As you know, all of my remarks and explanations on our digital business are kept and made available for public viewing on our IR site inside Nintendo’s official website. Unfortunately, as some people seem to have a misunderstanding, I would like to once again sum up my comments here. First, we clearly distinguish digital distribution of packaged software from add-on content and, when it comes to making packaged software digitally available, we do not intend to offer any products that the consumers deem incomplete. Second, we sell add-on content so that the consumers can play a software title for even longer and on a deeper level and, when we sell this add-on content, we are making a proposal to consumers to pay for the content our developers have additionally created. In other words, as we have repeatedly confirmed, Nintendo has never conducted and will never conduct what is now widely known (in Japan) as a “gacha-type charging business” (capsule toy vending machine business), which asks consumers to pay money without knowing what kind of item shall emerge as a result of their payment, even if such a business model might temporarily yield high profitability. Nintendo does not believe such a business model can establish long-lasting relationships with our consumers. We hope that everyone understands our policy, and we will continue to make efforts to avoid such misunderstandings as, “the next ‘Animal Crossing’ might be a game which relies upon add-on content sales.”

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