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Iwata indirectly comments on how Nintendo would feel if Apple made a TV
This is what Iwata had to say when asked how Nintendo would react if Apple entered the TV market this generation.
I think that what Nintendo is proposing with the Wii U is the only platform that has a second screen that is seamlessly and completely integrated with a large TV screen, and this feature characterizes the Wii U well. Therefore, we have a lot of chances to differentiate what we have to offer and will help drive appeal and interest among the consumers around the world. Our proposal could create a unique blue ocean.
We see in the mobile phone market that typically there is a cycle of people replacing their phones roughly every couple of years so a new device like a smartphone penetrates the market quickly. But when it comes to the television market, the cycle for television replacement is actually much longer; say a five-year cycle at the shortest, to a seven or even 10-year cycle at the longest. So, however fantastic the new television is to be launched, it’s not as likely that people will immediately move to upgrade a television necessarily because of that longer cycle.
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I think that what Nintendo is proposing with the Wii U is the only platform that has a second screen that is seamlessly and completely integrated with a large TV screen, and this feature characterizes the Wii U well. Therefore, we have a lot of chances to differentiate what we have to offer and will help drive appeal and interest among the consumers around the world. Our proposal could create a unique blue ocean.
We see in the mobile phone market that typically there is a cycle of people replacing their phones roughly every couple of years so a new device like a smartphone penetrates the market quickly. But when it comes to the television market, the cycle for television replacement is actually much longer; say a five-year cycle at the shortest, to a seven or even 10-year cycle at the longest. So, however fantastic the new television is to be launched, it’s not as likely that people will immediately move to upgrade a television necessarily because of that longer cycle.
Link