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Take-Two explains Jay-Z's invovlement in NBA 2K13
A portion of a Complex interview with Jason Argent Of 2K Games ...
C: What does “Executive Produced by Jay-Z" really mean?
JA: You've probably seen over the last several years that we've focused a lot more on building out more of an experience than what just happens on the basketball court. If you look at the NBA, the product as a whole, basketball is obviously at the core, but it's a lot more than that. It's music, culture and entertainment. We wanted to have that feel injected into our game. When we launched 2K12 last year, we sat down and talked about how we could make the next one better. We wanted to take some of that music, culture and entertainment and put it into the game. Whenever we all talked about it, one name kept coming up, Jay-Z.
One thing that we liked was that we heard he was a fan of the game. That's very important to us. Jay is also very entrenched in the NBA, as him being part owner of the Brooklyn Nets. More than that and also being a music icon, his influence in art, culture and creativity is a package we felt would be an amazing addition to the game this year. I don't know if anything this big has ever been done with a video game, but this is really just the beginning of a lot of stuff we have to talk about in the next few weeks.
Full interview here
C: What does “Executive Produced by Jay-Z" really mean?
JA: You've probably seen over the last several years that we've focused a lot more on building out more of an experience than what just happens on the basketball court. If you look at the NBA, the product as a whole, basketball is obviously at the core, but it's a lot more than that. It's music, culture and entertainment. We wanted to have that feel injected into our game. When we launched 2K12 last year, we sat down and talked about how we could make the next one better. We wanted to take some of that music, culture and entertainment and put it into the game. Whenever we all talked about it, one name kept coming up, Jay-Z.
One thing that we liked was that we heard he was a fan of the game. That's very important to us. Jay is also very entrenched in the NBA, as him being part owner of the Brooklyn Nets. More than that and also being a music icon, his influence in art, culture and creativity is a package we felt would be an amazing addition to the game this year. I don't know if anything this big has ever been done with a video game, but this is really just the beginning of a lot of stuff we have to talk about in the next few weeks.