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Analyst says Wii U needs to be $300 to make profit, $200 to sell well

by rawmeatcowboy
12 September 2012
GN Version 4.0
To make a profit from hardware sales, the Wii U would need to be priced close to $300, based on estimated costs, said Satoru Kikuchi, a Tokyo-based analyst at Deutsche Bank AG. To overcome competition from the many other devices on the market and be embraced by families and children, and not just hardcore gamers, it would need to be priced closer to $200, he said.

Well, we know that Nintendo doesn't have intentions of selling at a loss right out of the gate. Either someone's numbers are off, or consumer willingness is being underestimated. Maybe there's some truth to those bundle rumors after all...

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