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Pachter predicts Wii U manufacturing levels, Nintendo talks marketing and hands-on plans
“Nintendo needs to manufacture in 400,000 unit/month increments, because that’s the capacity of a manufacturing line. It’s unlikely that they will limit to 800,000 per month, since that would be too light, and equally unlikely that they would go to 1.6 million per month, since that would be too aggressive (19 million per year). My guess is that they go with 1.2 million per month, so assuming they began manufacture around mid-September—we saw no leaked photos from the manufacturing plant, so likely not up before then—they will end up with around three months of supply (3.6 million globally) by mid-December and will be able to get those on the store shelves before holiday. It’s not manipulation by Nintendo, it’s just the reality of manufacturing.” - Michael Pachter
“Certainly manufacturing enough units to meet consumer demand is one challenge, but we approach it as having a great luxury with a ton of consumers out there that have embraced Wii, that love motion-controlled gaming and that love Nintendo franchises. Our job is to make sure they see the value in Wii U and that they come to see how those franchises have been re-imagined and they can experience them in new, different ways on the Wii U. “We have the right content and attractive price points that are a great value for consumers, whether they choose the basic set or the deluxe set.
The hands-on concept will be very important. We have a tremendous array of tactics planned over the coming months. We will have mall tours again this year in select malls across America. We will in store interactive, so consumers can go into their neighborhood GameStop, Best Buy, Target or Walmart and play games right there in their store and experience it first-hand. We’ll also have other experiences and marketing events as the launch unfolds, where people can better understand the Wii U. In addition to there will be video and online content on our websites and on other gaming websites that really showcase some of the capabilities.” - Scott Moffitt, vice president of sales
Link
“Certainly manufacturing enough units to meet consumer demand is one challenge, but we approach it as having a great luxury with a ton of consumers out there that have embraced Wii, that love motion-controlled gaming and that love Nintendo franchises. Our job is to make sure they see the value in Wii U and that they come to see how those franchises have been re-imagined and they can experience them in new, different ways on the Wii U. “We have the right content and attractive price points that are a great value for consumers, whether they choose the basic set or the deluxe set.
The hands-on concept will be very important. We have a tremendous array of tactics planned over the coming months. We will have mall tours again this year in select malls across America. We will in store interactive, so consumers can go into their neighborhood GameStop, Best Buy, Target or Walmart and play games right there in their store and experience it first-hand. We’ll also have other experiences and marketing events as the launch unfolds, where people can better understand the Wii U. In addition to there will be video and online content on our websites and on other gaming websites that really showcase some of the capabilities.” - Scott Moffitt, vice president of sales
Link