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UK - Pokemon advertising plans over the next few months

by rawmeatcowboy
24 October 2012
GN Version 4.0
The following comments and information comes from Nintendo UK marketing boss Shelly Pearce...

“Pokémon is still a huge franchise for us and goes from strength to strength. We have a mix of core and side-titles supported through peak season."

Pokémon Typing Adventure

- targeted campaign with kids
- print and TV
- curriculum teaching with schools

“This is ideal at Christmas where parents are looking for games that are fun but also educational.”

Pokemon Black/White 2

- TV ads
- online campaign
- promo partnerships
- tie-in download for Pokémon Dream Radar

“We are regularly referring back to the new 3DS in the campaign. The important thing for this game is that it looks fantastic on the bigger 3DS XL screen, it’s a great selling point.”

Link