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Activision not worried about Skylanders oversaturation
"If this was simply a matter of porting the games (to mobile), we could risk brand saturation or overexposure. But I think by creating those complementary experiences, I like to think of it as more fleshing out of the world and creating different experiences on different devices." - Activision Mobile VP Greg Canessa
"We're being pretty meticulous in terms of the experiences we're creating, that are varied and interesting. As a character-based franchise, we're inspired by folks like Nintendo, who've really brought different dimensions to their character franchises, creating different kinds of gameplay experiences that drive engagement. That's really important to us creatively and for our players." - Karthik Bala, CEO of Activision's Vicarious Visions
Link
"We're being pretty meticulous in terms of the experiences we're creating, that are varied and interesting. As a character-based franchise, we're inspired by folks like Nintendo, who've really brought different dimensions to their character franchises, creating different kinds of gameplay experiences that drive engagement. That's really important to us creatively and for our players." - Karthik Bala, CEO of Activision's Vicarious Visions
Link