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Call of Duty: Black Ops 2 launch campaign is a 'cultural event', says Activision
"With Call of Duty we are re-writing the rule-book of how games are marketed. This is more than a product launch, it's become a cultural event.
What Treyarch has created this year with Call of Duty: Black Ops 2 is nothing short of the most innovative Call of Duty title yet. So our mission is to meet this creativity with the most dynamic and far-reaching launch campaign we've ever done.
Everything we do is geared toward reaching our fans — the best community in the world — to celebrate with them the launch this November 13th." - Activision CMO Tim Ellis
No doubt the series is huge, but I wonder how much longer things can go on before the series starts to really take a downturn in sales.
link
What Treyarch has created this year with Call of Duty: Black Ops 2 is nothing short of the most innovative Call of Duty title yet. So our mission is to meet this creativity with the most dynamic and far-reaching launch campaign we've ever done.
Everything we do is geared toward reaching our fans — the best community in the world — to celebrate with them the launch this November 13th." - Activision CMO Tim Ellis
No doubt the series is huge, but I wonder how much longer things can go on before the series starts to really take a downturn in sales.
link