UK - Transformers Prime: The Game now available in UK

London – 2nd November, 2012 – The battle to protect mankind from the evil DECEPTICONS rages on in the TRANSFORMERS PRIME™ video game from Activision Publishing, Inc., a subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI). Created for kids and based on the award winning animated television show produced by Hasbro Studios seen in over 170 countries, TRANSFORMERS PRIME allows fans to take on the roles of OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET and BULKHEAD as they fight through heroic battles against the DECEPTICONS all around the world. Players will engage in brawler-style combat and diverse driving sequences in order to save Earth from the sinister MEGATRON and his new secret weapon, THUNDERWING. TRANSFORMERS PRIME is available now exclusively at Toys “R” Us for Nintendo’s Wii™ system, and the Nintendo 3DS™ and Nintendo DS™ hand-held systems, and will be a day-one launch title for Nintendo’s new Wii U™ system launching on 30th November across all retailers.

“The TRANSFORMERS PRIME television show is a fantastic series and we’re excited to bring this new adventure to Nintendo and TRANSFORMERS fans alike,” said Kurt Niederloh, Vice President, Activision Publishing. “ We’ve worked hand-in-hand with Hasbro and the TV show producers to bring this all-new storyline to life with the spirit and trademark gameplay Nintendo gamers have come to know and love.”

“Our fans can now interact with the TRANSFORMERS PRIME universe and all its rich characters in a whole new way,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “Activision has done a great job of capturing the heart and soul of the television show and has created an engaging video game the entire family can enjoy.”

Continuing the epic saga, the game centres around an original story set directly within the TRANSFORMERS PRIME universe, allowing gamers not only to play as their favourite AUTOBOT characters, but also cultivate close friendships with Jack, Miko and Raf – the human characters from the show – as TEAM PRIME sets out to protect mankind and eliminate the DECEPTICONS once and for all. For the Wii, Nintendo 3DS and Wii U versions of the game, players can also compete with or against their friends in adrenaline-pumping multiplayer modes that allow fans to choose from 11 different TRANSFORMERS characters from both factions.

TRANSFORMERS PRIME is developed by Now Production (NowPro) for Nintendo’s Wii system, Nintendo 3DS and Wii U, and by Altron Corporation for Nintendo DS. The game is rated “PEGI 7”for the Wii U, 3DS and DS and rated “PG” by the BBFC for the Wii.

For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.