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Take-Two - annualized franchises eventually hit a wall, takes a jab at Activision
"IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall. It's our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously views the world differently." - Take-Two Interactive CEO Strauss Zelnick
Zelnick used this comment as a jumping point, stating that the Call of Duty series sees declining sales with each new installment.
"That's never been the case with one of ours. Ours do better each time. Our view is it's hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that's proven to be the case."
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Zelnick used this comment as a jumping point, stating that the Call of Duty series sees declining sales with each new installment.
"That's never been the case with one of ours. Ours do better each time. Our view is it's hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that's proven to be the case."
Link