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Analyst says Call of Duty: Black Ops II's first-year sales could be down 15%
"We believe unit sales of Call of Duty: Black Ops II are tracking down double digits year-over-year. Our checks show initial sales of CoD: Black Ops II at some retailers were down as much as 20 percent. Subsequently, it appears sales of CoD did pick up a bit over the Thanksgiving holiday. We think the current sales curve suggests CoD: Black Ops II unit sales in its first year could ultimately be down 10 percent to 15 percent year-over-year.
If we are right, this would be the second year in a row this critical franchise will have seen units decline (Call of Duty: Modern Warfare 3 is down an estimated 5 percent versus Call of Duty: Black Ops). We estimate CoD generates 40 percent to 45 percent of the company's EBIT on an annual basis and it goes without saying that weakness in this franchise is a cause for concern." - Sterne Agee analyst Arvind Bhatia
Here we go, the beginning of the end for Call of Duty. When Activision drives all their big-name franchises into the ground, what will happen then? Guitar Hero is already dead, with Call of Duty slowly digging that same grave.
link
If we are right, this would be the second year in a row this critical franchise will have seen units decline (Call of Duty: Modern Warfare 3 is down an estimated 5 percent versus Call of Duty: Black Ops). We estimate CoD generates 40 percent to 45 percent of the company's EBIT on an annual basis and it goes without saying that weakness in this franchise is a cause for concern." - Sterne Agee analyst Arvind Bhatia
Here we go, the beginning of the end for Call of Duty. When Activision drives all their big-name franchises into the ground, what will happen then? Guitar Hero is already dead, with Call of Duty slowly digging that same grave.
link