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Visual Concepts reveals more on Jay-Z's involvement with NBA 2K13
“He helped a lot of with crafting a menu that responded to the beat, to the music and to the feel of the game. He had a lot to say about that. Also, not only is he a gamer, but he is a musician too. But they’re literally sitting in the cave, while they’re working and in their down time they’re either gambling, playing video games, gambling on video games, but it’s just one of those things where it’s like they spend so much time in our world that he actually has valuable feedback as a consumer, not only from his own experience, but also from the experience of people that works with him, that are fanatics of the game.” - Rob Jones, gameplay director at Visual Concepts
Full interview here