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Iwata details Japan/US/Europe market share, breaks down Europe specifically
This graph compares the video game hardware market shares of Japan, the U.S. and Europe in 2012 that I just explained.
In Japan, Nintendo's hardware share is prominent. However, when we combine Japan, the U.S. and Europe, the overall share of Nintendo hardware is little less than 50% as you can see in the graph on the bottom.
Also, Nintendo hardware appears to have comparatively smaller market share in Europe. On the other hand, when we look into the market share in each country...
They look like this.
The unfavorable situation in the U.K., which is the largest market in Europe, is contributing to lower Nintendo's pan-European hardware market share.
On the other hand, in France, Germany, Italy, the Netherlands and Belgium, Nintendo hardware occupies more than 50% of the market share, which is a bigger market share than in the U.S. There are even such countries like Italy where Wii is outselling other companies' home console machines. These graphs must better illustrate the reason why the software hit charts in each country show different sales trends.
Link