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Disney Infinity delayed to push closer to holiday season

by rawmeatcowboy
14 March 2013
GN Version 4.0
We found out yesterday that Disney Infinity was delayed into August, but why? According to the NY Times, Disney was asked by retailers to push the game closer to the holiday season.

Mr. Pleasants said retailers, impressed with the public reaction to Disney's demonstration of Infinity in January, pushed for an introduction closer to the all-important holiday season, which starts in October. "The date became an issue in terms of them asking, ‘Is there a better opportunity here?' " Mr. Pleasants said.

Makes sense to me, but also makes the fight against Skylanders SWAP Force that much tougher.

Link