Nintendo shares Club Nintendo data on users that purchase digital content

Here I would like to show you the results of our research, based on the Club Nintendo data, about the percentage of people who, after experiencing a download version of a game, have again chosen a download version of the next game. It also indicates how many consumers have weighed the advantages of a download version, which they can always have inside their Nintendo 3DS device and will never leave behind.

This pie chart shows the five groups of those who bought a download version of "Animal Crossing: New Leaf," including "Animal Crossing Pack" of the Nintendo 3DS XL hardware, and registered it on Club Nintendo, classified in terms of experience with paid downloads. As the members of Club Nintendo are generally more dedicated video game fans, the percentage of those who have chosen the download version has reached 30%, which is higher than the average in the market. Among those who have registered both "Animal Crossing: New Leaf" and "Tomodachi Collection," which was released last week and has sold no less than 400,000 units, this graph tells you the percentages of those who have chosen the download version of "Tomodachi Collection" in each group.

Unsurprisingly, people who have chosen the download version of "Animal Crossing: New Leaf" tend to buy the download version of "Tomodachi Collection." It is also easy to understand that those who have paid download experience are more likely to select the download version.

One thing I would like you to pay attention to is the big difference between the bars in yellow and in blue. It means that forty percent of people who purchased the download version of "Animal Crossing: New Leaf," even without any other paid download experience, and also chose the download version of "Tomodachi Collection" is no less than five times larger than that of those who chose the packaged version of "Animal Crossing: New Leaf."
In other words, it is clear that, once people have chosen a download version, they tend to choose another download version next time due to convenience. We believe that letting as many people try a download version as possible is required for significant expansion of our digital business.

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