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Nintendo expanding digital push through promotions, eShop news, e-money and more

by rawmeatcowboy
25 April 2013
GN Version 4.0
As I have been explaining today, in order to further expand our digital business, we will, for example:

By actively promoting sales of downloadable software at retail, further increase consumer awareness of downloadable products,
By having more people experience downloadable software, achieve increased visibility and appreciation of downloadable software and its advantages,
Have our consumers recognize that they can discover new information about games on the Nintendo eShop and have them regularly visit the Nintendo eShop, and,
By enabling payments using e-money, such as Suica, with Wii U’s built-in NFC functionality, reduce the impediments to making payments and seek new possibilities.
By promoting such activities, I firmly believe that Nintendo platforms’ digital business still has room to grow.

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