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Indie dev says Nintendo of Europe needs its own trumpeter of digital, like Dan Adelman

by rawmeatcowboy
14 May 2013
GN Version 4.0
Coming from an interview on Nintendo Life with Hugo Smits...

There are many smart and motivated people working over at Nintendo Europe, some I personally know. They all love innovative games and they love what is happening in the indie scene.

But the problem is, according to my personal opinion, that nobody has ‘full control’. Everybody has a specific job over there and they always need other people to paint the full picture. This works great for big console games (and I can totally see why Nintendo works this way). But with small indie games, it just doesn’t work so great.

Right now you need to submit a game proposal to person X, if he likes it; you need to submit a budget proposal to person Y. Marketing person Z will go over it and so on; this process can take up many months for a small eShop game that might take me three months to create. It’s just really a hassle.

You need somebody who can make decisions on multiple levels. Who can just say ‘hey I like this game, let me help you bring it to the eShop!’, and who can decide to give you a budget, as well as help planning marketing and give feedback on the actual game design.

Basically, we need somebody like Dan Adelman in Europe.

The moment we get somebody like Dan in Europe, it will change the future of the Nintendo 3DS, because it will allow Nintendo to tap this huge pool of developers that would love to make new 3DS software. There are so many cool people over here in the indie scene (a lot of them even have Nintendo experience working on retail DS and GBA games).


When you do hear about digital talk, Adelman's name is usually in there. It's true when you think about it. Europe doesn't really have a digital frontman like that.

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