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Nintendo discusses the importance of digital content in their future, shows current success
Coming from Mr. Iwata...
Next, I would like to talk about our digital business, which we believe will play a very important role in enabling us to adapt to the changes in the business conditions, as well as creating new business opportunities.
This graph shows the transition of download sales through the end of the last fiscal year. As you can see, the sales in the last fiscal year were the highest ever.
The digital download sales of “Animal Crossing: New Leaf” in Japan contributed to this result. This game is well suited to being a title that consumers install on their Nintendo 3DS devices because players tend to enjoy this game a little each day. We would like to provide our American and European consumers with the opportunity to play the download version.
For your information, as I announced in the Financial Results Briefing in April, it is clear that once people have chosen to download a game, they tend to choose another download version the next time they make a purchase. We expect this trend to continue.
The main reason for the significant growth here was that we started simultaneous digital download sales of packaged software. For this fiscal year, in order to expand our digital business, we are planning to offer new types of content. We will release titles such as “New Super Luigi U,” which is brand-new add-on content updating more than 80 courses from “New Super Mario Bros. U,” and the first free-to-play software from Nintendo.
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