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Nintendo says they wanted to do E3 Best Buy demos for a long time, explain their approach to E3
Coming from a Polygon interview with J.C. Rodrigo.
On Best Buy E3 demos
"We've wanted to do that for a long time. We really wanted to make sure we [brought] our experiences [to] the hands of people who want to try our stuff, as much as we could. We had lines like crazy at each particular location."
On Nintendo's approach to E3 this year
"You had the sales and marketing briefing for the people that needed to hear that information; you had the Nintendo Direct for people that really needed to know, generally, what was happening and what we're coming out with; and then you [had] the sampling at the Best Buy [stores] that got that information out as well. So if you look at it from the content perspective and who needed to know, everyone got what they needed to know — just in different ways. Software sells hardware, and focusing on the software is exactly what we're doing."
Link
On Best Buy E3 demos
"We've wanted to do that for a long time. We really wanted to make sure we [brought] our experiences [to] the hands of people who want to try our stuff, as much as we could. We had lines like crazy at each particular location."
On Nintendo's approach to E3 this year
"You had the sales and marketing briefing for the people that needed to hear that information; you had the Nintendo Direct for people that really needed to know, generally, what was happening and what we're coming out with; and then you [had] the sampling at the Best Buy [stores] that got that information out as well. So if you look at it from the content perspective and who needed to know, everyone got what they needed to know — just in different ways. Software sells hardware, and focusing on the software is exactly what we're doing."
Link