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Games analyst takes on secret shopper role, realizes retailers don't know/understand Wii U
Coming from Christine Arrington, Senior Games Analyst at IHS Electronics & Media...
"There was nothing that you could put in front of everybody that said, 'This is what the experience is.' I think one of the things that was a real indicator of that was just, anecdotally, if you went into a retailer and you talked to somebody in the games department, they didn't even understand what it was. I did the secret shopper kind of thing, and they would say, 'Well, there's no difference between the Wii and Wii U.' I'm standing there, looking at them, going, 'Wow!'. I think that right there was an anecdotal piece of evidence [showing] that people didn't get it."
Check out the full interview here
"There was nothing that you could put in front of everybody that said, 'This is what the experience is.' I think one of the things that was a real indicator of that was just, anecdotally, if you went into a retailer and you talked to somebody in the games department, they didn't even understand what it was. I did the secret shopper kind of thing, and they would say, 'Well, there's no difference between the Wii and Wii U.' I'm standing there, looking at them, going, 'Wow!'. I think that right there was an anecdotal piece of evidence [showing] that people didn't get it."