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Disney Infinity sees more than a million toy box downloads in its first 2 weeks

by rawmeatcowboy
17 October 2013
GN Version 4.0
Coming from a Polygon interview with John Vignocchi, executive producer for the game.

- in the first two weeks, Disney Infinity's players downloaded more than a million toy boxes

"What we wanted to do is show the community that it is our intention that Infinity will continue to grow and live over time with user-generated content. We wanted to start putting content in that channel so people could see what could be created. There is a perspective that you have as a developer that the creations that will come from our team are going to be the most spectacular made and in fact what the community has made has completely blown away our expectations. It's amazing to see the guys who are good at Minecraft building things in Infinity.

Our data shows that the players who are engaging in user-generated content are ten times more likely to continue to play Infinity than those who don't. It's wild when you look at the data and you can see that direct correlation.

In a general sense, my calendar is completely booked for the next three weeks. We're coming up with all of the new content digitally and physically. The primary demographic is kids, but we are completely blown away by the teens and adults that are into the platform and are part of the community."

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